Alternative movement

From Wikipedia, the free encyclopedia

Jump to: navigation, search

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2008)

In sociology, an alternative movement refers to a social movement that seeks limited societal change. They target a small group of people and a specific behavior, and attempt to change the behavior of individual people in relation to that issue.^[1]
It is one the four main types of social movements in sociology: alternative, redemptive, reformative, and revolutionary.
Mothers Against Drunk Driving (MADD) is an example of an alternative social movement because it targets one behavior-- drunk driving. Through its efforts, MADD has caused tougher drunk driving laws to be enacted, and thus changed peoples' behavior